PRIVACY POLICY (shop.nmrtubes.com)
Last Updated: [8-21-25]
Introduction
NORELL® (“we,” “us,” or “our”) operates the shop.nmrtubes.com website (the “Site”), an e-commerce platform powered by NetSuite’s SuiteCommerce. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our online store, create an account, and make purchases.
INFORMATION WE COLLECT
Information You Provide to Us
When you create an account and make purchases on our Site, we collect the following personal information:
Required Account Information:
• First name and last name
• Company name
• Email address
• Password for account creation
Additional Profile Information:
• Shipping addresses
• Billing addresses
• Phone numbers (when provided)
• Payment information (credit card details)
Information Collected Automatically
When you visit and use our Site, we automatically collect certain information through cookies and similar tracking technologies:
• Google Analytics: Website usage data, pages visited, time spent on site, and general geographic location
• E-commerce Tracking: Conversion tracking, remarketing pixels, and shopping behavior analytics
• Shopping Cart & Session Data: Items in your cart, session management, and site functionality cookies
• Shopper Analytics: User behavior data to improve our website and shopping experience
HOW WE USE YOUR INFORMATION
We use the information we collect to:
• Process and fulfill your orders
• Create and manage your user account
• Process payments and prevent fraud
• Coordinate shipping and delivery through our partners (UPS and FedEx)
• Send order confirmations, shipping notifications, and tracking information
• Provide customer service and support
• Send marketing communications about our products and services
• Send abandoned cart recovery emails to help complete your purchase
• Analyze website usage and shopping patterns to improve our services
• Comply with legal obligations and enforce our terms of service
INFORMATION SHARING AND DISCLOSURE
We share your information with third parties only in the following circumstances:
Service Providers:
• Payment Processors: PayPal and Braintree to process your payments securely
• Shipping Partners: UPS and FedEx to fulfill and deliver your orders
• Platform Provider: NetSuite/SuiteCommerce for e-commerce platform functionality
• Analytics Providers: Google Analytics for website usage analysis
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
We do not sell, trade, or rent your personal information to unaffiliated third parties for their marketing purposes.
DATA RETENTION
Our data retention practices are governed by NetSuite’s SuiteCommerce policies:
Shopper Analytics Data:
• Automatically deleted six months after collection
• If you delete your customer record, associated analytics data is removed after six months
Customer Account Data:
• Retained while your account is active and for legitimate business purposes
• Account passwords expire if you haven’t logged in within three years, or 90 days after registration without ever logging in
Temporary Data:
• End User Identifiable Information (EUII) in temporary data stores is automatically deleted after 30 days plus any offline index retention period
Backup Data:
• NetSuite performs daily backups stored for 60 days to support data recovery
• Data is replicated between data centers for business continuity and disaster recovery
INTERNATIONAL SALES AND DATA TRANSFERS
We sell internationally through our Site. Your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate. By using our Site and providing your information, you consent to these transfers.
If you are located in the European Union or other regions with specific data protection laws, you may have additional rights regarding your personal information.
YOUR RIGHTS AND CHOICES
You have the right to:
• Access the personal information we have about you
• Update or correct your account information
• Request deletion of your personal information (subject to legal and business requirements)
• Opt out of marketing communications by following unsubscribe instructions in our emails
• Contact us with questions about this Privacy Policy
Account Management: You can update your account information, shipping addresses, and communication preferences by logging into your account on our Site.
COOKIES AND TRACKING TECHNOLOGIES
Our Site uses various cookies and tracking technologies. Below are the specific cookies we use and their purposes:
Analytics Cookies:
• _ga: Google Analytics cookie that distinguishes unique users and calculates visitor, session and campaign data
• _ga*FJHPNKFR25 and _ga*Y395V4ZFW4: Google Analytics cookies for tracking user interactions and site analytics
Essential/Functional Cookies:
• JSESSIONID: Session identifier cookie required for site functionality and user session management
• jsid_own: Internal session identifier for maintaining user sessions
• NLShopperId2: NetSuite cookie that identifies returning shoppers and maintains shopping preferences
• NLVisitorId: NetSuite cookie that tracks unique visitors for analytics and personalization
• NS_VER: NetSuite version tracking cookie for technical functionality
• SSPOperationId_: Session operation identifier for processing and tracking user actions
• recentlyViewedIds: Stores recently viewed products to enhance your shopping experience
• chrole: User role and permissions cookie for account functionality
Security and Performance Cookies:
• ak_bmsc: Akamai Bot Manager cookie for fraud prevention and security monitoring
• bm_sv: Bot management and security validation cookie to protect against automated threats
Cookie Categories:
• Essential Cookies: Required for site functionality, shopping cart, account management, and security (JSESSIONID, jsid_own, NLShopperId2, NLVisitorId, NS_VER, SSPOperationId_, chrole)
• Analytics Cookies: Google Analytics and NetSuite analytics for understanding site usage (_ga, _gaFJHPNKFR25, _gaY395V4ZFW4, NLVisitorId)
• Functional Cookies: Enhance your shopping experience (recentlyViewedIds)
• Security Cookies: Protect against fraud and security threats (ak_bmsc, bm_sv)
You can control cookies through your browser settings, though disabling certain cookies may affect Site functionality, security, and your shopping experience. Essential cookies are necessary for the site to function properly.
DATA SECURITY
We implement appropriate technical and organizational security measures to protect your personal information, including:
• Secure payment processing through PayPal and Braintree
• Encrypted transmission of sensitive data
• Access controls and authentication requirements
• Regular security monitoring and updates
However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
PAYMENT INFORMATION SECURITY
We store credit card information to facilitate future purchases. This information is:
• Processed through secure, PCI-compliant payment processors (PayPal and Braintree)
• Protected with industry-standard encryption
• Subject to strict access controls
EMAIL COMMUNICATIONS
By creating an account, you consent to receive:
• Transactional Emails: Order confirmations, shipping notifications, and account-related communications
• Marketing Emails: Product announcements, promotions, and company updates
• Automated Emails: Abandoned cart reminders and re-engagement messages
You can opt out of marketing emails at any time using the unsubscribe link in our emails, but you will continue to receive essential transactional communications.
CHILDREN’S PRIVACY
Our Site is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by posting the updated Privacy Policy on this page and updating the “Last Updated” date. Your continued use of the Site after any modifications constitutes acceptance of the updated Privacy Policy.
THIRD-PARTY LINKS
Our Site may contain links to third-party websites, including our shipping partners’ tracking pages. This Privacy Policy does not apply to third-party sites, and we encourage you to review their privacy policies.
CONTACT US
If you have any questions about this Privacy Policy, our privacy practices, or your rights regarding your personal information, please contact us at:
NORELL®
PO Box 1707
Morganton, NC 28680
1 (828) 584-2600
customerservice@nmrtubes.com
ADDITIONAL INFORMATION FOR INTERNATIONAL STUDENTS
For European Union Residents: Under the General Data Protection Regulation (GDPR), you may have additional rights including:
• Right to data portability
• Right to object to processing
• Right to restrict processing
• Right to lodge a complaint with a supervisory authority
Legal Basis for Processing: We process your personal information based on:
• Performance of a contract (order fulfillment)
• Legitimate business interests (marketing, analytics, fraud prevention)
• Your consent (marketing communications)
• Legal obligations (record keeping, tax compliance)